Team Building can have many purpose and objectives. The common general purpose for having team buildings is to:-

  1. Build team rapport
  2. Strengthen existing team
  3. Build High Performance Team
  4. Aligning Project Teams (Project team Interventions)
  5. Developing Interdependency in team

In a corporate team building setting, after the general purpose for having the team building has been established, tangible and intangible learning objectives or desired learning outcome are identified either through a training/learning needs analysis (TNA/LNA) or alternatively from feedbacks from our clients. Sample objectives are:-

  1. To foster stronger relationship and cohesiveness in teams.
  2. To ignite the spirit of achievement to achieve performance excellence.
  3. To identify the 5 components of a winning team.
  4. To learn and internalize corporate values.
  5. To improve team communication effectiveness.

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Team Building and Team Bonding is not the same thing. Both approaches are valid and have their own strengths. The major difference is that team building is a long-term process that intends to create behavioral change while team bonding tends to be a short-term, fun experience. If you’re looking for a quick pick-me-up then team bonding is your thing. If you’re looking at foundation building and long-term change then you need to look for team building.

Team Building
Focuses on behaviors and their effect on workplace functioning.
Helps people learn how to work with each other and get along well.
Builds skills like communication, planning, problem-solving and conflict resolution.
Builds empathy and compassion.
Encourages long-term behavior change.
Helps people build genuine connections.
Is practiced over time.
Encourages deeper discussion and processing.

Team Bonding
Focus on fun activities.
Brings people together by encouraging collaboration and teamwork.
Helps people see each other in a different light.
Allows people to connect in a different setting.
Usually a one-time activity.
Helps people get out of the workplace and relax.
Encourages people to have fun together.


In addition to the many other activities in the portfolio which can be used to explore Corporate Social Responsibility we have developed specific teambuilding events that raise community and environmental awareness. This category includes challenges that allow you to demonstrate your values, have fun and engage in meaningful projects with your colleagues.


The role of a leader in an effective or high performance team is more that of a facilitator. His or her main task is to bring out the best in each team member so that collectively the team can leverage on each members strength. This requires ''situational leadership'' abilities and good understanding of each team members inherent personalities.


A team should consist of members that is able to contribute to the functional role of the team.

Communication is a vital component of any effective team. Teams communicate internally, with project leaders, with other work teams and with clients or business partners.

Clarity of Goals
Work teams need concrete and meaningful goals. A key difference is that the team has shared goals that ideally motivate all team members to work together.

Cohesive Interaction
A key development in a team is the process of assigning roles, agreeing on deadlines and scheduling team meetings. Clear work processes help each team member understand his role within the team and his requirements to collaborate as projects move along. Two major factors -- mutual accountability and complementary skills -- commonly drive team success. Each team member needs to accept that he is a part of something broader than himself and that when team members push, it is for the team's benefit.

This is set of norms that guides the team in areas where there a no clear policies or guideline.